Digital‑Only Xbox Sales Hit 66% in 2025 Amid Price Hike
Date: January 31, 2026
According to a recent TweakTown News piece by TweakTown News, US consumers are gravitating toward Microsoft’s digital‑locked Xbox hardware, which delivers higher profit margins for the company. Even with a notable price increase on the console line‑up, digital‑only units represented about 66 % of all Xbox sales in 2025.
- Consumer Preference: Shoppers are choosing the digital‑only models because they lock users into Microsoft’s ecosystem and reduce manufacturing costs.
- Price‑Hike Impact: Despite a steep price increase across the Xbox portfolio, the demand for the lower‑cost, digital‑only variants remained strong.
- Revenue Implications: The shift boosts Microsoft’s margin per unit, as digital‑only consoles omit physical media drives and related components.
The trend signals a broader industry movement toward digital‑first hardware strategies, especially in markets where price sensitivity is high.
For the full story, visit the original article on TweakTown: Digital‑Only Made Up 66% of Xbox Sales in 2025 Amid Console Price Hike.
