SanDisk Crashes Wallets with Up to 2.8× SSD Price Hikes - WD Black SN8100 8TB Surpasses $2,500
Date: January 31, 2026
According to a recent Tom's Hardware report, SanDisk has dramatically raised the prices of its SSD lineup on its own online store. Some models have seen price increases of as much as 2.8×, pushing flagship drives like the WD Black SN8100 8TB past the $2,500 mark-more than the cost of a high‑end gaming PC.
Key Points
- Price hikes are confined to SanDisk’s direct‑to‑consumer channel; third‑party retailers are not yet affected.
- The most striking increase is seen on the WD Black SN8100 8TB, now exceeding $2,500.
- Other SSD models in the SanDisk portfolio have also risen, with some seeing up to a 2.8× jump.
- The surge is linked to a global NAND shortage that is tightening supply across the market.
- Potential ripple effects could pressure competing SSD manufacturers to adjust pricing or seek alternative supply chains.
- Consumers may look to other brands or second‑hand markets to avoid the steep price tags.
Market Context
The NAND shortage has become a bottleneck for many storage vendors, but SanDisk’s decision to raise prices sharply on its own store is notable because it isolates the impact to customers buying directly from the brand. This strategy could be a short‑term profit move while the supply crunch persists.
What This Means for Buyers
Shoppers who typically purchase SanDisk SSDs straight from the company’s website may need to:
- Re‑evaluate their storage upgrade plans in light of the new pricing.
- Consider alternative SSD brands that have not yet reflected similar price spikes.
- Watch for future price adjustments as the NAND market stabilises.
For a full read of the original analysis, visit Tom's Hardware:
